Mako Foods

Brand Creation & Packaging

Role

Brand Creatior

Industry

Food and Beverage

Duration

3 months

The client, Mako Foods, engaged us to develop a comprehensive brand package aimed at establishing a distinctive and memorable presence in the food industry. Here’s a detailed breakdown of the project:

Logo Development:
- Created a compelling logo that embodies the essence of Mako Foods, ensuring it is unique and easily recognizable.
- Focused on design elements that reflect the brand’s values and target market.
Cohesive Brand Identity:
- Developed a cohesive brand identity that includes color palettes, typography, and visual styles to ensure all materials align with the brand’s message.
- Crafted a brand guideline document to maintain consistency across all platforms.
Packaging Design:
- Designed innovative and eye-catching packaging for products that stand out on shelves and communicate quality and freshness.
- Ensured that packaging designs are not only aesthetically pleasing but also functional and sustainable.
Social Media Posts:
- Created engaging social media content templates that reflect the brand identity, aimed at increasing audience engagement and brand recognition.
- Developed a content strategy to maintain a consistent posting schedule and messaging.
Product Cans:
- Designed product cans that are visually appealing and clearly convey product information, enhancing shelf presence.
- Incorporated branding elements that align with the overall packaging strategy.
Website Development:
- Built a user-friendly website that serves as a central hub for information about Mako Foods, featuring an attractive design and easy navigation.
- Included sections for product information, company history, and a blog to engage customers and improve SEO.
Newsletters:
- Designed newsletters that reflect the brand’s identity and keep customers informed about new products, promotions, and company news.
- Focused on creating visually appealing layouts that encourage higher open and click-through rates.

Logo Development:
- Created a compelling logo that embodies the essence of Mako Foods, ensuring it is unique and easily recognizable.
- Focused on design elements that reflect the brand’s values and target market.
Cohesive Brand Identity:
- Developed a cohesive brand identity that includes color palettes, typography, and visual styles to ensure all materials align with the brand’s message.
- Crafted a brand guideline document to maintain consistency across all platforms.
Packaging Design:
- Designed innovative and eye-catching packaging for products that stand out on shelves and communicate quality and freshness.
- Ensured that packaging designs are not only aesthetically pleasing but also functional and sustainable.
Social Media Posts:
- Created engaging social media content templates that reflect the brand identity, aimed at increasing audience engagement and brand recognition.
- Developed a content strategy to maintain a consistent posting schedule and messaging.
Product Cans:
- Designed product cans that are visually appealing and clearly convey product information, enhancing shelf presence.
- Incorporated branding elements that align with the overall packaging strategy.
Website Development:
- Built a user-friendly website that serves as a central hub for information about Mako Foods, featuring an attractive design and easy navigation.
- Included sections for product information, company history, and a blog to engage customers and improve SEO.
Newsletters:
- Designed newsletters that reflect the brand’s identity and keep customers informed about new products, promotions, and company news.
- Focused on creating visually appealing layouts that encourage higher open and click-through rates.

Uniforms: Design and produce uniforms for staff that reflect the brand’s identity, ensuring they are comfortable, professional, and visually aligned with the overall theme.
Business Cards: Create business cards that mirror the uniform design, incorporating the same colors, fonts, and logos, to maintain a unified look across all personal interactions.
Indoor Advertising: Develop indoor advertising materials such as banners, posters, and digital displays that are consistent in design with the uniforms and business cards. This includes using the same imagery and messaging to reinforce brand identity.
Outdoor Advertising: Design outdoor advertising elements, including billboards, signage, and promotional displays, ensuring they match the aesthetic of the indoor materials and uniforms. This will help create a seamless experience for customers as they engage with the brand both inside and outside.

The client was highly impressed with the results of the branding efforts, leading to ongoing collaboration. Mako Foods has consistently returned each month for additional projects, indicating satisfaction with the strong brand we crafted.